Nick Sadler Outlines How To Start, Run, & Grow An Indie Music Label In New Book ‘The Label Machine’

While the music industry can be a fickle and frustrating business to navigate, Nick Sadler is here to help you on that path.

Sadler, an author, music industry veteran, and New Zealand native, provides a quintessential read for any music industry newbie and connoisseur in his new book, The Label Machine: How to Start, Run and Grow Your Own Independent Music Label.

The Label Machine is a worthwhile venture for anyone wondering where to start when it comes to the complex web that is the music business, specifically getting the wheels in motion to start an indie label.

Sadler moved to the UK to pursue a career in music in 2005. During this time, he executed production, remixes, and toured under the moniker Mobscene, as well as co-founding both Never Say Die Records and Disciple Recordings. He’s also gained ample experience in artist and label management, assisting artists like Skrillex, The Prototypes, and Flux Pavilion to name a few. 

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Through The Label Machine online platform, Sadler has been able to help countless artists, managers, and music entrepreneurs from all genres. This subscription-based platform features exclusive content and Masterclass-type videos to teach users how they can grow and manage their own record label.

The physical book gives detailed, step-by-step instructions for all milestones of the music business, from marketing and distribution to running the label itself. 

About The Label Machine, Sadler says, “With so many modern artists starting their own music labels, and with no book that covers this subject in detail, I wanted to write a practical guide that allows anyone to build their own successful music label to bring their music and talent to a worldwide audience.”

Check out some reviews on The Label Machine:

“It covers all areas of running a record label and is literally a one-stop shop on everything you need to know to run an independent record label.”

(Test Pressing)

“…good framework that doesn’t seem to be available anywhere else. It’s really useful, really positive.” 

(Paul Twomey – Obliviate Records)

“Nick’s constant source of advice and knowledge gave us the backbone on which we run our label; he knows his stuff!” 

(The Prototypes – Get Hype Records)

“Nick’s breadth of knowledge of the music industry has been invaluable to me over the years, especially while navigating the business aspects of the industry. He totally takes the headache out of distributing, marketing, and selling music.” 

(Molly Beanland – former artist on Island Records)

“This is a great resource, and it has a lot of information that is compiled into one place that’s easy to find.” 

(Roy Lindsey – Dapr Music)

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