Produced by Trash Factory, the accompanying music video showcases Fraser and featured artist Alaska Reid cruising on a motorcycle, with Fraser tenderly gripping Reid as the passenger. Together, the two sing about lethal love while gliding through darkness and streaking neon lights.
Through a pulsating beat and vintage synth-pop groove fit for a show like Stranger Things, Fraser uses his unique sound to communicate the passion and pain that attends destructive habits in relationships. The bouncing melodies dance with the back and forth between love and selfishness, and upon first listen, it’s easy to see why his popularity has skyrocketed.
“Vampire” was preceded by other singles to tease his approaching album with tracks like “It Took A Lot To Get To This” and “Apartment Complex on the Eastside”, which he wrote with Samia. Together, these songs embody the dark passion that we can assume underlies this album and sets it apart from previous EPs.
As Fraser sings, “Yeah, I’m a monster and I swallow your entire heart / I open the innocent like you right from the start,” in the chorus, the narrative moves from sultry and brooding to reflective. His heart-wrenching lyric, “And I love nothing more than to hold you close / But I suffocate the ones that I love the most,” reveals the good and the bad which human connection exposes.
Fraser has moved quickly from his humble beginnings making music in his bedroom, to amassing over 16 million streams and co-signing with artists like Sam Smith and Sir Elton John. “Vampire” was recently featured on Clara Amfo’s BBC Radio 1 show, and the artist is quickly making his rounds elsewhere.
With Fraser and Reid’s sticky vocals and sumptuous synth, Fraser’s “Vampire” will make for a great repeat song on your queue. Keep an eye out for the new EP dropping in August for more from this rising young artist.